We Don't Just
Invest.
We Operate.
Waterslake Capital partners with franchise systems to build lasting value through operational excellence, patient capital, and extraordinary teams.
Acquire. Operate. Scale.
A disciplined flywheel for building lasting value in franchise systems.
Acquire
We identify high-quality franchise systems with defensible brands, strong unit economics, and room to grow. We move fast, close clean, and pay fair.
Operate
Capital alone doesn't build businesses. We deploy experienced operators, implement rigorous systems, and drive performance at every level.
Scale
We reinvest returns to expand our footprint, compound value, and build something that lasts. This isn't a flip. It's a build.
Create a Willy Wonka Experience for Everyone
This is our purpose. Every decision, every hire, every investment is measured against this standard. We're in the business of creating magic.
Create a Willy Wonka experience for everyone
Not just customers. Everyone—team members, partners, franchisees, communities. When you interact with a Waterslake brand, you should feel something special.
Creating loyalty through unparalleled experiences
We don't compete on price. We don't do "good enough." Every touchpoint is an opportunity to earn someone's lifelong loyalty.
Core Values
These aren't poster words. They're how we hire, how we fire, and how we make every decision.
Be Above Board
Integrity in every handshake. Ethics in every deal. Honesty in every conversation. We're dependable because our word means something.
Do Epic Sh*t
We create remarkable experiences. We strive to be the best at what we do. We bias toward action. High standards, fast movement, extraordinary results.
Mullet Effect
Business in the front, party in the back. Goal-driven but having a damn good time.
Be Human
Do the right thing. Be authentic. Stay humble. Treat everyone like family.
Lifesaver
Collaborative team players who lift everyone up. No lone wolves. We win together.
Best-in-Class Brands
Three franchise systems. One shared mission. Building scale with discipline.
Scooter's Coffee
America's fastest-growing drive-thru coffee brand. Amazing drinks, amazingly fast, served by amazing people.
Urban Air
The nation's #1 indoor adventure park. Four Atlanta-metro locations delivering unforgettable family experiences.
Goldfish Swim School
Premier swim lesson franchise. Warm pools, proven curriculum, and the mission to make every child a safer swimmer.
I spent years commanding vessels in some of the most demanding environments on earth. The best outcomes come from disciplined execution, clear accountability, and putting the right people in the right seats.
Let's Build Something
Extraordinary
Whether you're a franchisee exploring a sale, a brand looking for an operating partner, or someone who wants to build something real — we'd like to hear from you.